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The adage "form follows function" certainly applies to the design of any trucking related website. Trucking recruiters, trucking companies, 3rd party logistics, truck driving schools, and trucking community websites all have different needs, but their beginning should be the same - know the purpose of your site before you begin.
The first question we will ask any potential customer is: "What do you want your trucking website to accomplish?" The response is almost always the same: "We want a company presence on the web, with a modern look, along with our contact information." As we delve further, however, we find that what they really want is a website that will make the phone ring, or fill the seats in their CDL school or the seats in their trucks. Sometimes they need more customers calling for freight quotes. If it is a trucking company with a brokerage license, they often will need both. If they are a truck driving school, they want more applicants, and want to compete against any other schools within their area. You get the picture. Knowing the primary and secondary goals of your site will help you and us to complete a website that achieves your goals for years to come.
Four websites we recently produced have achieved their goals and have increased not only their traffic by three times or more, but have also increased their conversion rate (from website viewer to customer) by as much as 10%. These include the following websites:
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The second step in preparing your website is knowing your trucking company's strengths. If you have a trucking logo and a tag line ( or trucking slogan), great! If you do not have these, obtaining them during the building of your website is a good idea. These two items will provide the artistic and branding direction of your website. If you are new to the trucking industry, please consider us to provide these services for you as well. Additional items we will ask you regarding your strengths might be the areas of the country you service, any particular niche you cater to, and who your customers are. There are many items you may not consider to be "strengths", but are items you think make you different from your competitors. Anything that makes your company different should be considered a strength.
The goal of Trucking Web Design is to present these strengths in a format that is informative and appealing, compels your visitors to perform a task that meets your goals, and bring as many visitors to your trucking website as possible through search engine optimization. The combination of these three tasks is a delicate one, but if you heed our advice, the woven website will be a strong and successful one.
You probably are visiting this website because you were given the task of finding the best and most affordable design company to either build a trucking website, design a trucking logo, or create a trucking related advertisement. View our portfolio for design examples, read through our advice geared to the novice designer, find out what to expect after contacting us, and then review our pricing options. We are certain we have products that will peak your interest. You obviously found our site through the search engines, so we know that what we are doing is working, as it has for other trucking companies. Now, let us design what you need in a manner that will work for you.
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